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What's your business actually worth?

Enter your numbers. Drag the sliders. Watch your net profit change in real time — and find out exactly where your margin is leaking.

Your Numbers
$

$1.00M

$

bench: $5,700–$7,500

%

bench: 33–42%% of in-home demos signed

$

fixed salary before dividends

Expense Levers — drag to see the impact
Materials / COGS✓ bench: 18–22%
21%

Penntek dealers average 18–22%. Waste, over-ordering, and unbilled materials are the most common causes of overage.

Installation Labor✓ bench: 13–15%
14%

Crew efficiency and scheduling density drive this number. 13–15% is achievable with consistent job density.

Advertising / Marketing✓ bench: 12–17%
14%

Under 12% typically means under-investing in lead volume. Over 17% without tracking ROI is a cash drain.

Overhead✓ bench: 23–28%
25%

Includes rent, insurance, vehicles, admin, and software. Review fixed costs annually.

Benchmarks based on 340+ Penntek dealers. Your results will vary.
Operating expenses: 74% + W2 $40,000
Your Bottom Line
$220,000
Dividends / Profit Dist.
$40,000
W2 Wages
+
$220,000
Dividends
=
$260,000
Total Owner Income
22.0%
Net Margin
9
Leads / Week Needed
Strong margin. You're in the top tier for this industry. The goal now is protecting it as you scale.
44 wk
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Your numbers become your dashboard — updated weekly with your coach.

The dashboard updates automatically. Coaching is optional and separate.

Benchmarks are based on Penntek dealer network data and industry averages for home improvement dealers. All outputs are for planning purposes only and do not constitute financial, accounting, or legal advice. Your actual results will vary based on market conditions, business operations, and other factors.