POWRFUL Coach provides business performance benchmarks, goal-tracking tools, and educational frameworks only. It is not financial, accounting, tax, investment, or legal advice. All calculations and recommendations are for planning purposes. You are solely responsible for all business decisions and outcomes. Always consult your licensed CPA, attorney, or financial advisor before acting. POWRFUL Coach and its coaches make no guarantees of results. Past performance of other dealers is not indicative of future results for your business.
POWRFUL Coach is the financial operating system for flooring and home improvement dealers. From P&L budgeting to Profit First to 52-week seasonal planning — everything in one platform.
No account needed — explore a real dealer dashboard instantly.
Built specifically for flooring and home improvement contractors. Not a generic spreadsheet. Not a generic CRM.
P&L budget, overhead detail, ad spend — all in one place. Know your margins before you price a job.
Work backwards from your revenue goal. Know exactly how many leads, appointments, and closes you need every week.
Every deposit split automatically. Build your tax reserve, profit account, and operating fund without thinking about it.
Your market has seasons. Your goals should too. Set weekly targets that match your local demand curve.
Connects with Builder Prime, CompanyCam, and QuickBooks. Set up once and your data flows in automatically.
Work directly with Matt Fitzgerald or Jay Franson. 1:1 strategy sessions built around your numbers.
Built for Penntek and home improvement dealers at every stage. The platform scales with you.
Under $750K
You know the work. The numbers feel fuzzy. POWRFUL gives you a clear P&L model, a weekly appointment target, and a Profit First allocation system — so you stop guessing and start building with intention.
$750K – $2M
Revenue is growing but margin isn't keeping up. The platform shows you exactly where the money is going — materials, labor, overhead — and what closing each gap is worth in dollars. Most dealers find $40K–$120K in recoverable margin at this stage.
Over $2M
You have crews, salespeople, and overhead that doesn't scale linearly. POWRFUL models your full P&L, tracks each salesperson's funnel metrics, and gives your coach a weekly digest — so you're managing the business, not just working in it.
Enter your five numbers. See your exact weekly appointment target, lead volume, and marketing budget — all in one place.
% of in-home demos that turn into signed jobs
Scheduled appointments needed per week
8.4
to hit $750,000 in 48 selling weeks
Jobs needed
122
Leads / year
840
assumes 48% lead→scheduled
Max cost / job
$971
at 15% ad budget
Implied avg sq ft
684 ft²
at $9.50/ft² benchmark
15% Marketing Budget
$118,421
to generate 840 leads at $141/lead
All five inputs are yours to adjust. Fixed assumptions: 48% lead→scheduled conversion rate (home improvement industry average), 5% cancellation buffer on revenue goal. Your actual results will vary. This tool is for planning purposes only.
Start free for 30 days. No credit card required to begin.
~$41/mo billed annually
30-day free trial
Know your numbers. Build the foundation.
~$124/mo billed annually
30-day free trial
Full platform. Integrations. Advanced analytics.
~$291/mo billed annually
30-day free trial
Manage up to 10 dealer accounts. Full network view.
1 hour/week dedicated 1:1 coaching. Choose Matt Fitzgerald or Jay Franson. No free trial — coaching relationships require commitment.
Drop to Agency anytime — no penalty.
The math is simple:
$795/month coaching helps you close 2 more jobs per month at a $7,500 average ticket — that's $15,000 in additional revenue. The coaching pays for itself in one good week.
All plans include a 30-day free trial. Coaching add-on requires an active base plan subscription.
Not sure which plan is right for you?
Coaching subscribers get 1 hour/week of dedicated 1:1 strategy with a POWRFUL coach.
Marketing & Growth
Specializes in lead generation, digital marketing, and scaling dealer revenue through systematic growth strategies.
Marketing & Growth
Expert in brand positioning, sales systems, and building high-performance dealer operations from the ground up.
Join dealers who use POWRFUL Coach to track their goals, manage their finances, and grow with confidence.