POWRFUL Coach provides business performance benchmarks, goal-tracking tools, and educational frameworks only. It is not financial, accounting, tax, investment, or legal advice. All calculations and recommendations are for planning purposes. You are solely responsible for all business decisions and outcomes. Always consult your licensed CPA, attorney, or financial advisor before acting. POWRFUL Coach and its coaches make no guarantees of results. Past performance of other dealers is not indicative of future results for your business.
“It finally shows me exactly where I’m leaving money on the table”
instead of just tracking it.
POWRFUL Coach is the financial operating system for home services dealers. From P&L budgeting to Profit First to 52-week seasonal planning — everything in one platform.
No account needed — explore a real dealer dashboard instantly.
“Before POWRFUL Coach, I knew we were busy — I just didn’t know if we were profitable. Now I can tell you our close rate, our cost per job, and exactly where every dollar went. We finished the year at $1.24M and I finally feel like I’m running a real business.”
Every tool you need to run a profitable dealership
Built specifically for flooring and home improvement contractors. Not a generic spreadsheet. Not a generic CRM.
Financial Model
P&L budget, overhead detail, ad spend — all in one place. Know your margins before you price a job.
Sales Funnel Calculator
Work backwards from your revenue goal. Know exactly how many leads, appointments, and closes you need every week.
Profit First Allocator
Every deposit split automatically. Build your tax reserve, profit account, and operating fund without thinking about it.
52-Week Seasonal Planner
Your market has seasons. Your goals should too. Set weekly targets that match your local demand curve.
Integrations
Connects with Builder Prime, CompanyCam, and QuickBooks. Set up once and your data flows in automatically.
Coaching Network
Work directly with Matt Fitzgerald or Jay Franson. 1:1 strategy sessions built around your numbers.
Who is this for?
Built for home services businesses at every stage. The platform scales with you.
Under $750K
Building your foundation
You know the work. The numbers feel fuzzy. POWRFUL gives you a clear P&L model, a weekly appointment target, and a Profit First allocation system — so you stop guessing and start building with intention.
$750K – $2M
Scaling without bleeding
Revenue is growing but margin isn't keeping up. The platform shows you exactly where the money is going — materials, labor, overhead — and what closing each gap is worth in dollars. Most dealers find $40K–$120K in recoverable margin at this stage.
Over $2M
Running a real company
You have crews, salespeople, and overhead that doesn't scale linearly. POWRFUL models your full P&L, tracks each salesperson's funnel metrics, and gives your coach a weekly digest — so you're managing the business, not just working in it.
How many appointments do you need this week?
Enter your five numbers. See your exact weekly appointment target, lead volume, and marketing budget — all in one place.
Your Numbers
% of in-home demos that turn into signed jobs
Your Weekly Target
Scheduled appointments needed per week
8.4
to hit $750,000 in 48 selling weeks
Jobs needed
122
Leads / year
840
assumes 48% lead→scheduled
Max cost / job
$971
at 15% ad budget
Implied avg sq ft
684 ft²
at $9.50/ft² benchmark
15% Marketing Budget
$118,421
to generate 840 leads at $141/lead
All five inputs are yours to adjust. Fixed assumptions: 48% lead→scheduled conversion rate (home improvement industry average), 5% cancellation buffer on revenue goal. Your actual results will vary. This tool is for planning purposes only.
Are your materials costs eating your margin?
Industry benchmark: materials should run 20–24% of revenue. Enter three numbers to see your gap in dollars.
Enter your actual materials spend above to see your gap.
Simple, transparent pricing
Start free for 30 days. No credit card required to begin.
Essential
30-day free trial
Know your numbers. Build the foundation.
- Financial P&L budgeting model
- Sales funnel calculator
- Profit First allocator
- 52-week seasonal planner
- Lead & sales trackers
- Pricing calculator + reverse pricing
- 3 advisor seats included
Pro
30-day free trial
Full platform. All integrations. Advanced analytics.
- Everything in Essential
- QuickBooks P&L sync
- Builder Prime + CompanyCam sync
- Zapier automation
- P&L import (CSV / QuickBooks)
- RSR Dashboard
- Advanced analytics & benchmarks
- Priority support + early access
- 3 advisor seats included
Premium + Coaching
1 hour/week dedicated 1:1 coaching. Choose Matt Fitzgerald or Jay Franson. No free trial — coaching relationships require commitment.
- 1 hour/week dedicated 1:1 coaching
- Choose Matt Fitzgerald or Jay Franson
- Direct coach messaging
- Custom goal-setting sessions
- Unlimited advisor seats
Drop to Agency anytime — no penalty.
All plans include a 30-day free trial. Coaching add-on requires an active base plan subscription.
Not sure which plan is right for you?
“Before POWRFUL Coach, I knew we were busy — I just didn’t know if we were profitable. Now I can tell you our close rate, our cost per job, and exactly where every dollar went. We finished the year at $1.24M and I finally feel like I’m running a real business.”
D&W Concrete Coatings
Home Services · Midwest
Meet your coaches
Coaching subscribers get 1 hour/week of dedicated 1:1 strategy with a POWRFUL coach.
Matt Fitzgerald
Sales & Finance Coach
Specializes in financing strategies, closing systems, and helping dealers convert more leads into high-ticket jobs.
Jay Franson
Marketing & Growth Coach
Expert in brand positioning, lead generation, and building high-performance dealer operations from the ground up.
Ready to run your business on real numbers?
Join dealers who use POWRFUL Coach to track their goals, manage their finances, and grow with confidence.